Corporate News
On January 6, 2025, the 51st Hong Kong Toys & Games Fair grandly opened. As the largest toy trade exhibition in Asia and the second - largest globally, it attracted global attention. MOON Helmets, a leading brand in China's helmet industry, made a stunning appearance and brought a series of innovative products.
During this exhibition, MOON Helmets showcased products for various scenarios, including children's cycling, outdoor sports for teenagers, intelligent sports series, and pet helmets. These products not only incorporated innovative elements in design but also underwent a comprehensive upgrade in safety performance, attracting the attention of many international buyers. The MOON Helmets booth became one of the highlights of the exhibition. Products such as the intelligent helmet system and motorcycle helmets on display reflected the brand's continuous pursuit of innovation and quality.
During the exhibition, the MOON Helmets booth was bustling with people, attracting numerous purchasers and industry professionals to stop and communicate. MOON Helmets also participated in several industry seminars, sharing its latest achievements and future development directions in the field of sports safety.
On January 6, 2025, the 51st Hong Kong Toys & Games Fair grandly opened. As the largest toy trade exhibition in Asia and the second - largest globally, it attracted global attention. MOON Helmets, a leading brand in China's helmet industry, made a stunning appearance and brought a series of innovative products.
During this exhibition, MOON Helmets showcased products for various scenarios, including children's cycling, outdoor sports for teenagers, intelligent sports series, and pet helmets. These products not only incorporated innovative elements in design but also underwent a comprehensive upgrade in safety performance, attracting the attention of many international buyers. The MOON Helmets booth became one of the highlights of the exhibition. Products such as the intelligent helmet system and motorcycle helmets on display reflected the brand's continuous pursuit of innovation and quality.
During the exhibition, the MOON Helmets booth was bustling with people, attracting numerous purchasers and industry professionals to stop and communicate. MOON Helmets also participated in several industry seminars, sharing its latest achievements and future development directions in the field of sports safety.
2025.6 Frankfurt
MOON Showcases Patent Anti-Odor Technology at the 138th Canton Fair, Drawing Global Attention with Innovative Products
In October 2025, MOON made a remarkable appearance at the first and third phases of the 138th Canton Fair, showcasing its patented anti-odor product series. The brand featured a range of bicycle helmets, motorcycle helmets, and sports accessories utilizing its innovative anti-odor technology. With its core advantage of effectively inhibiting sweat-induced bacterial growth and addressing odor issues, MOON's booth became a key focus at the event, attracting numerous domestic and international buyers for inquiries and negotiations. Through the Canton Fair platform, MOON further demonstrated its R&D strength in enhancing riding comfort through technology in the riding gear sector, actively expanded international cooperation channels, and steadily advanced its global market layout.
MOON Showcases Patent Anti-Odor Technology at the 138th Canton Fair, Drawing Global Attention with Innovative Products
In October 2025, MOON made a remarkable appearance at the first and third phases of the 138th Canton Fair, showcasing its patented anti-odor product series. The brand featured a range of bicycle helmets, motorcycle helmets, and sports accessories utilizing its innovative anti-odor technology. With its core advantage of effectively inhibiting sweat-induced bacterial growth and addressing odor issues, MOON's booth became a key focus at the event, attracting numerous domestic and international buyers for inquiries and negotiations. Through the Canton Fair platform, MOON further demonstrated its R&D strength in enhancing riding comfort through technology in the riding gear sector, actively expanded international cooperation channels, and steadily advanced its global market layout.
2025.01 Hong kong
2025.07 Shanghai
Patent odor prevention technology: accurately solves the problem of odor in the helmet lining, ensuring that this elegant aristocratic sport is always fresh, allowing riders to focus on galloping and stay away from odor troubles. Significantly improving the hygiene and comfort of long-term wear, becoming the focus of the exhibition.
Four in one organic functional fabric: integrating multiple protections such as odor prevention, antibacterial, mold prevention, and mite suppression, providing riders with a cleaner and more secure wearing environment, significantly improving overall comfort and safety protection performance.
Innovative products that integrate cutting-edge technology have attracted high attention and enthusiastic experiences from numerous professional audiences, industry partners, and buyers. The on-site response was unprecedented, effectively demonstrating the technological leadership of MOON helmets in the field of high-end sports safety equipment.
MOON helmets will continue to deepen research and innovation, committed to providing top-level protective equipment that is safer, more comfortable, professional, and meets the strict standards of aristocratic sports for equestrian enthusiasts and professional riders worldwide.
Patent odor prevention technology: accurately solves the problem of odor in the helmet lining, ensuring that this elegant aristocratic sport is always fresh, allowing riders to focus on galloping and stay away from odor troubles. Significantly improving the hygiene and comfort of long-term wear, becoming the focus of the exhibition.
Four in one organic functional fabric: integrating multiple protections such as odor prevention, antibacterial, mold prevention, and mite suppression, providing riders with a cleaner and more secure wearing environment, significantly improving overall comfort and safety protection performance.
Innovative products that integrate cutting-edge technology have attracted high attention and enthusiastic experiences from numerous professional audiences, industry partners, and buyers. The on-site response was unprecedented, effectively demonstrating the technological leadership of MOON helmets in the field of high-end sports safety equipment.
MOON helmets will continue to deepen research and innovation, committed to providing top-level protective equipment that is safer, more comfortable, professional, and meets the strict standards of aristocratic sports for equestrian enthusiasts and professional riders worldwide.
MOON helmet shines at the 18th China International Equestrian Exhibition, defining a new benchmark for aristocratic sports with innovative technology
Recently, SHUNDE MOON HELMET CO., LTD. successfully debuted at the 18th China International Equestrian Exhibition (CHF 2025) in Shanghai. During the exhibition from July 4th to 6th, the company showcased professional equestrian sports equipment and a full range of sports helmets.
As a long-standing aristocratic sport, equestrianism has an ultimate pursuit of equipment details and wearing experience. MOON helmets are well versed in this field, and this time they have launched two core innovative technologies:
MOON helmet shines at the 18th China International Equestrian Exhibition, defining a new benchmark for aristocratic sports with innovative technology
Recently, SHUNDE MOON HELMET CO., LTD. successfully debuted at the 18th China International Equestrian Exhibition (CHF 2025) in Shanghai. During the exhibition from July 4th to 6th, the company showcased professional equestrian sports equipment and a full range of sports helmets.
As a long-standing aristocratic sport, equestrianism has an ultimate pursuit of equipment details and wearing experience. MOON helmets are well versed in this field, and this time they have launched two core innovative technologies:
In June 2025, MOON helmets shone brightly at EUROBIKE 2025, leading the new trend of cycling safety. As a leading brand in the riding safety field, at this exhibition, MOON helmets not only presented a variety of high-performance sports helmet products that integrate high technology and stylish design, but also showcased their advanced material technologies and intelligent safety systems.
In June 2025, MOON helmets shone brightly at EUROBIKE 2025, leading the new trend of cycling safety. As a leading brand in the riding safety field, at this exhibition, MOON helmets not only presented a variety of high-performance sports helmet products that integrate high technology and stylish design, but also showcased their advanced material technologies and intelligent safety systems.
2025.10 Guangzhou
Through the interactive experience area, cycling enthusiasts, industry experts, and the media could personally experience the outstanding performance of the products.
This participation further solidified MOON helmets' leading position in the global riding market and also demonstrated the brand's mission to provide comprehensive safety protection for riding enthusiasts worldwide. In the future, MOON helmets will continue to be driven by innovation to ensure riding safety.
Through the interactive experience area, cycling enthusiasts, industry experts, and the media could personally experience the outstanding performance of the products.
This participation further solidified MOON helmets' leading position in the global riding market and also demonstrated the brand's mission to provide comprehensive safety protection for riding enthusiasts worldwide. In the future, MOON helmets will continue to be driven by innovation to ensure riding safety.
With the release of its anti-odor black technology products, MOON further demonstrated its leading position in cycling safety and user-centered design. During the event, the brand established partnerships with distributors across multiple regions, accelerating its expansion in the South American market. MOON remains committed to enhancing the cycling experience through technology, providing global users with safer and more comfortable riding protection solutions.
With the release of its anti-odor black technology products, MOON further demonstrated its leading position in cycling safety and user-centered design. During the event, the brand established partnerships with distributors across multiple regions, accelerating its expansion in the South American market. MOON remains committed to enhancing the cycling experience through technology, providing global users with safer and more comfortable riding protection solutions.
MOON's Patented Odor-Resistant Technology Leads New Trend in Cycling
From August 14 to 17, 2025, MOON Helmets made a standout appearance at Shimano Fest 2025 in São Paulo, Brazil, becoming a spotlight at the exhibition. MOON not only showcased multiple flagship helmets, but also launched a patented odor resistant helmet and odor resistant sports accessory series for the first time in South America. Through innovative material technology, the products effectively inhibit bacterial growth caused by sweat, addressing the common issue of unpleasant odors in cycling gear, which garnered significant attention from the South American market.
MOON's Patented Odor-Resistant Technology Leads New Trend in Cycling
From August 14 to 17, 2025, MOON Helmets made a standout appearance at Shimano Fest 2025 in São Paulo, Brazil, becoming a spotlight at the exhibition. MOON not only showcased multiple flagship helmets, but also launched a patented odor resistant helmet and odor resistant sports accessory series for the first time in South America. Through innovative material technology, the products effectively inhibit bacterial growth caused by sweat, addressing the common issue of unpleasant odors in cycling gear, which garnered significant attention from the South American market.
2025.8 São Paulo
MOON Leads New Chapter in Riding Equipment with Safety Technology
IIn October 2025, MOON captured the spotlight at the 29th International Electric Vehicle, Motorcycle, and Parts Expo in Mexico by showcasing its patented odor-resistant technology and a range of innovative riding safety products. The exhibition featured a dedicated series of helmets designed specifically for motorcycle use, integrating odor-resistant technology and reinforced safety structures, which drew significant attention from industry professionals and potential partners alike.
Through its participation, MOON not only strengthened its brand influence in the Latin American market but also actively advanced collaboration talks with local distributors. The brand remains committed to enhancing global riding safety and comfort through continuous technological innovation.
MOON Leads New Chapter in Riding Equipment with Safety Technology
IIn October 2025, MOON captured the spotlight at the 29th International Electric Vehicle, Motorcycle, and Parts Expo in Mexico by showcasing its patented odor-resistant technology and a range of innovative riding safety products. The exhibition featured a dedicated series of helmets designed specifically for motorcycle use, integrating odor-resistant technology and reinforced safety structures, which drew significant attention from industry professionals and potential partners alike.
Through its participation, MOON not only strengthened its brand influence in the Latin American market but also actively advanced collaboration talks with local distributors. The brand remains committed to enhancing global riding safety and comfort through continuous technological innovation.
2025.10 México
2026.06 Frankfurt
MOON Concludes a Successful EUROBIKE 2026, Showcasing Innovation in Odor-Free Cycling Gear
Frankfurt, Germany – June 27, 2026 – EUROBIKE 2026 has successfully concluded, and MOON proudly wrapped up an outstanding exhibition at Hall 8.0, Booth L75. Throughout the four-day event, MOON welcomed distributors, brand owners, and industry professionals from Europe, North America, Asia, and beyond, reinforcing its growing presence in the global cycling market.
At the exhibition, MOON showcased its patented Anti-Odor System alongside a complete range of odor-free cycling products, including cycling helmets, helmet deodorizing spray, and cycling accessories. Designed to deliver long-lasting freshness, comfort, and sustainability, MOON's innovative solutions attracted significant attention and received highly positive feedback from visitors worldwide.
The exhibition also created valuable opportunities to strengthen existing partnerships and establish new business connections with international customers, laying a solid foundation for future collaboration.
Looking ahead, MOON remains committed to continuous innovation in cycling safety and comfort. By combining advanced technology with user-focused design, MOON will continue to develop professional cycling equipment that offers riders around the world a safer, fresher, and more enjoyable riding experience.
MOON – Born for Exploration.
MOON Concludes a Successful EUROBIKE 2026, Showcasing Innovation in Odor-Free Cycling Gear
Frankfurt, Germany – June 27, 2026 – EUROBIKE 2026 has successfully concluded, and MOON proudly wrapped up an outstanding exhibition at Hall 8.0, Booth L75. Throughout the four-day event, MOON welcomed distributors, brand owners, and industry professionals from Europe, North America, Asia, and beyond, reinforcing its growing presence in the global cycling market.
At the exhibition, MOON showcased its patented Anti-Odor System alongside a complete range of odor-free cycling products, including cycling helmets, helmet deodorizing spray, and cycling accessories. Designed to deliver long-lasting freshness, comfort, and sustainability, MOON's innovative solutions attracted significant attention and received highly positive feedback from visitors worldwide.
The exhibition also created valuable opportunities to strengthen existing partnerships and establish new business connections with international customers, laying a solid foundation for future collaboration.
Looking ahead, MOON remains committed to continuous innovation in cycling safety and comfort. By combining advanced technology with user-focused design, MOON will continue to develop professional cycling equipment that offers riders around the world a safer, fresher, and more enjoyable riding experience.
MOON – Born for Exploration.
2026.05 Shanghai
Ushering in a New Future for Cycling with AI Technology and Innovative Products
From May 5–8, 2026, CHINA CYCLE 2026 came to a successful close in Shanghai. MOON made a striking appearance at Booth W5-0126, becoming one of the show's standout attractions with its AI‑integrated booth design, interactive AI robot experiences, and a range of innovative products. During the exhibition, MOON unveiled several key releases, including its patented organic anti‑odor helmets, new scratch‑resistant riding helmet, a cultural collaboration series co‑created with Xinhua Cultural Innovation, and the rotational impact protection helmet featuring the Shield‑X Rotational Impact System – all designed to deliver higher levels of safety
Ushering in a New Future for Cycling with AI Technology and Innovative Products
From May 5–8, 2026, CHINA CYCLE 2026 came to a successful close in Shanghai. MOON made a striking appearance at Booth W5-0126, becoming one of the show's standout attractions with its AI‑integrated booth design, interactive AI robot experiences, and a range of innovative products. During the exhibition, MOON unveiled several key releases, including its patented organic anti‑odor helmets, new scratch‑resistant riding helmet, a cultural collaboration series co‑created with Xinhua Cultural Innovation, and the rotational impact protection helmet featuring the Shield‑X Rotational Impact System – all designed to deliver higher levels of safety
for cyclists. The booth drew extensive engagement from global brands, distributors, and industry partners, leading to numerous cooperation agreements. Looking ahead, MOON remains committed to driving innovation through technology, deeply integrating AI, advanced protective systems, and original design to deliver safer, more comfortable, and smarter cycling gear for riders worldwide, while working closely with partners to propel the cycling industry toward a more innovative future.
for cyclists. The booth drew extensive engagement from global brands, distributors, and industry partners, leading to numerous cooperation agreements. Looking ahead, MOON remains committed to driving innovation through technology, deeply integrating AI, advanced protective systems, and original design to deliver safer, more comfortable, and smarter cycling gear for riders worldwide, while working closely with partners to propel the cycling industry toward a more innovative future.